After I click “publish” and sit back to watch my book soar to number one (which, by the way, is overly optimistic) – I’m left with a frantic feeling that I should be doing something to push sales along. Well, something other than obsessively checking my amazon rankings and email. One thing indie-authorhood has taught me is that those weeks following a release are filled with angst and self-doubt instead of optimism and joy. The reason is this: Once the first wave of books purchased by my fans is over, those all-important rankings begin to dip lower and I feel a crushing pressure to share, sale, tweet, tweak, link and post – all things I really, really, really don’t want to do – partly because they’re boring and time consuming and partly because shameless self-promotion feels icky.
But shameless self-promotion is sometimes required, so I give in to the urge to engage in it with abandon. For two weeks. Then it’s back to business. Since promotion seems to take so much time from the main task (which is writing – in case you’ve forgotten), I have started to condense the marketing tasks into smaller chunks that feel more manageable. The first thing I’m doing is writing a short story which will be included in an anthology of works by other indie authors. That’s a task that’s way more than 10 minutes per day, so I’ve had to choose this weeks marketing strategy based on how much “extra” time I have left.
The winner this week was this: Change my categories on Amazon to get new readers.
That took about 10 minutes to research what categories other books similar to mine are listed under and maybe two extra minutes to go in and change the categories on my own books to match those. If I were not such an avid reader in my genre, I might not have known which categories to select – but since I read so much, it was a pretty easy task. For the next two weeks, the first book in my series will be listed under humor as well as contemporary fiction. At the end of the two weeks, I can decide if I want to move it back to just fantasy (debatable, since my books are funny – just read the reviews!). Ten minutes might net me a whole new group of readers – we’ll see!